HRX collaborates with Noise on wearable fitness bands line

By

Isabelle Crossley

Published
Dec 24, 2021

Bollywood celebrity Hrithik Roshan’s fitness brand HRX has joined forces with Noise to launch a line of wearable fitness bands named ‘X-Fit 1’.

Designed as a wearable piece of fashion tech, the HRX x Noise fitness bands recently launched on Amazon India, HRX announced on Facebook. Wearers have access to over 100 customisable and cloud-based watch faces along with other Noise technology packaged in HRX’s sporty style. 
 
“Monitor your blood oxygen levels, stress levels, and heart rate on-the-go with the exclusive Noise Health Suite- bundled with the new Noise HRX Xfit fitness tracker,” HRX announced on Facebook. 

The fitness band includes a 1.52-inch IPS LCD TruView display, sleep cycle tracker, and heart rate and blood pressure monitor. The lightweight design is sweat and water resistant and has a IP68 rating. 
 
“We are elated to partner with one of India’s most favourable brands- HRX- that has won over the hearts of fitness enthusiasts within a short span,” said Noise’s COO Utsav Malhotra in a statement, Man’s World India reported. “Our partnership is pivoted to ensure that we bring a new range of products that will cater to all the fitness lovers from the HRX community and is tech-forward and feature-packed. This collaboration is the testament to our commitment for Noisemakers to keep them ahead with innovative and exciting products.”
 
HRX recently celebrated its eighth birthday and is continuing to expand its range of men’s and women’s athleisure and sportswear, accessories, and footwear. The brand’s latest collection ‘HRX Edge’ features a line of sweatshirts for the colder months photographed in a campaign starring Roshan.