Hrithik Roshan opens first HRX flagship store in Mumbai

By

Isabelle Crossley

Published
Apr 14, 2023

Bollywood celebrity Hrithik Roshan opened the first flagship store for his fitness focused clothing brand HRX in Mumbai on April 14. The brand will continue to expand its brick-and-mortar footprint across India and open 12 additional stores in 2023. 

HRX’s first store in Mumbai opened in Phoenix Market City mall in Kurla and measures 2,600 square feet, the brand announced in a press release on April 14. Roshan inaugurated the store, which has 500 products in categories including clothing, footwear, accessories, fitness equipment, audio, nutrition, and personal care. 

“HRX was built a decade back as an online brand, offering comfortable and functional fitness apparel and accessories to encourage people across the country to pursue their everyday fitness goals,” said Roshan at the Mumbai store launch, the brand announced in a press release. “After a decade-long journey we have come this far and I am delighted to announce the launch of the Mumbai store, which is a translation of our online experience into a more personalised offline experience.”

HRX is jointly owned by Hrithik Roshan and Exceed Entertainment. The brand caters to Gen Z and millennial fitness enthusiasts and fans to the actor, who is known for his love of exercise. The new store is designed to offer an integrated shopping experience and the décor resembles a gym. 
 
“The immense love and trust in the brand from the HRX community has enabled us to launch this store in Mumbai while continuing with the plans of launching many more,” said Roshan. “I hope shoppers will enjoy the HRX in-store experience and all our product offerings as much as they enjoy the experience on Myntra.”