Hrithik Roshan’s HRX brand partners with CureFit

By

Maverick Martins

Published
Apr 2, 2018

​Myntra-owned activewear brand HRX has formed a partnership with Curefit, a healthcare start-up, to introduce HRX merchandise and workouts across the Curefit chains in India.
 

Earlier in the week, Tiger Shroff’s newly launched brand ‘Prowl’ had announced a similar partnership with the fitness chain. Bollywood actor Hrithik Roshan, founder and co-owner of the brand HRX will be the global brand ambassador for Curefit.
 
HRX, which currently has an exclusive partnership with Myntra for its range of products, is one of India’s fastest growing sportswear brands and generated Rs 100 crore in revenue (approx $15 million) last year.

The brand is looking to tap the growing athleisure market in India with such partnerships and eyes Rs 500 crore turnover (approx $75 million) over the next three years. The brand also plans to expand its product categories and offline presence this year.
 
The Curefit chains are expected to sell HRX and Prowl merchandise at its 36 fully functional Cult centers across Bangalore, Gurgaon and Delhi, training more than 15,000 members.
 
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, offers sportswear including clothing, shoes and accessories like belts, backpacks and wallets.