Hrithik Roshan’s HRX brand launched on Jabong

By

Maverick Martins

Published
Mar 31, 2017

Leading fashion etailer has launched Bollywood actor Hrithik Roshan’s sports and lifestyle brand HRX on its platform.

Around 1250 HRX merchandise will be available live on Jabong portal and mobile app that will include HRX range of footwear and apparel both for men and women.

"My passion for fitness is strongly ingrained in HRX, the ultimate mission of which is to inspire people to be the best version of them. We embarked on this journey 3 years back and are strengthening our position by investing in fitness apparel, footwear & associated categories in months to come. Jabong becomes an important brand and channel partner to take forward this philosophy," Bollywood actor Hrithik Roshan said in a statement.

“As we launch the active & lifestyle brand HRX that keeps your fashion on-point, we are excited that we are already fully enrolled in Hrithik Roshan’s expansive vision of inspiring people to be their best versions,” said Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong.

Jabong now has approximately 2000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone.