House of Pataudi launches collection with actor Saif Ali Khan
House of Pataudi, co-owned by actor Saif Ali Khan, Myntra and Exceed Entertainment have launched a new collection that is inspired by the Pataudi Palace. The Pataudi Palace is home to the Bollywood actor Saif Ali Khan.
The collection will feature Indian wear and attired for weddings under three sub categories like Firdaus, Noor, and Riwayat.
The collection will be promoted by an outdoor campaign and digital marketing, featuring Saif Ali Khan.
Commenting on the new collection, Saif Ali Khan in a statement said “The palace is an architectural marvel for many but for me, its home and holds a lot of emotional value. It is interesting for me to see a collection inspired by the hues of the palace gardens. The floral patterns and designs used in the collection intertwine with elements of the nature that surrounds Pataudi Palace.
Amar Nagaram, head at Myntra Jabong added, “House Of Pataudi’s new ‘Summer Palace Collection’ is a reflection of the opulence and grandeur surrounding the Pataudi Palace and is a royal treat for patrons of ethnic wear. Myntra’s design team has worked closely with Saif to create a collection that is truly spectacular.”
Myntra has launched ethnic brand ‘House of Pataudi’ last year to tap into the ethnic wear market in India. Myntra owns a major stake in the brand while Khan and Exceed Entertainment are the other stakeholders in the brand.
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