House of Masaba to host pop-ups in nine US cities
House of Masaba has partnered with Style Paparazzi again for its biggest pop-up tour to date. The brand will bring its latest collections to New York on August 7, Long Island on August 8 and 9, Stamford on August 10, and New Jersey from August 11 to 13. Then, the brand will head west to Los Angeles for a pop-up on August 16 followed by one in San Francisco on August 17, then travel to Houston from August 22 to 23, Dallas on August 24, and finally Miami on August 25.
The travelling pop-up show will include the brand’s autumn/ winter 2018 and spring/ summer 2019 collections, according to its social media. Although the brand has held pop-up shops in the US before, it has never undertaken a tour of this size and the travelling pop-up store concept will bring the brand to new cities and new audiences.
House of Masaba is also hosting a number of pop-up shops in India this season. The brand just hosted a pop-up in Jalandhar on July 29 at House of Firozah and will host another in Jaipur on August 1 at the Grand Uniara Hotel with Beyond the Hanger.
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