House of Masaba to hold two pop-ups in Jakarta, Indonesia this week
Masaba Gupta’s fashion and lifestyle brand House of Masaba will hold two pop-up stores in Jakarta, Indonesia, this week to showcase its festive collection in the capital city.
On November 15, House of Masaba will set up shop in Jakarta’s Westin Hotel and retail its autumn/ winter collection featuring a range of festive options. The next day, the brand will hold a pop-up shop at Le Rosh Exhibition Space with the same product selection.
The events are organised with Roshny Mahbubani and Poonam Sagar and will be the first time the brand’s current collection launches offline in Indonesia. The pop-up will also feature “much more” in terms of designs, the brand posted on its Facebook page.
House of Masaba has used pop-up stores to grow its brand following in a number of international locations including Singapore, Thailand, the US, UK, and Hong Kong among other locations. Although the brand’s flagship stores are all located in India, the brand retails on a number of e-commerce websites, including its own, and many of these offer international shipping. Customers attracted by interactive events can therefore continue to shop the brand later online.
Masaba Gupta launched her eponymous brand in 2009. The brand currently has 11 flagship stores in India in metros including New Delhi, Pune, Chennai, Mumbai, and Hyderabad among others. The brand also retails in a number of multi-brand stores across India and online.
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