House of Masaba to hold three Punjab pop-ups
Masaba Gupta’s womenswear brand House of Masaba will hold pop-up shops in three Punjab cities this month, Amritsar, Ludhiana, and Chandigarh, to present the brand’s winter/ festive collection.
House of Masaba will hold its Amritsar pop-up event on November 7 at the city’s Clubhouse venue. On November 8, the brand will travel to Ludhiana for a pop-up at the Park Plaza’s Tea Lounge. Finally, the brand will hold a pop-up in Chandigarh on November 9 at the Dastaan in Sector 7.
The three pop-up shopping events will give the three cities’ shoppers the chance to see House of Masaba’s festive collection for the first time offline. House of Masaba is known for its whimsical fusion-style prints and its latest collection is no different. New prints this season include “Faces of the Forest”, motifs inspired by Tanzania’s Tingatinga art, “Grazing Cows”, “Sultan Print”, and “Tree Trunk Print” among others.
This season, House of Masaba has held a number of pop-up stores across India including in Hyderabad, New Delhi, and Kolkata as well as international pop-ups in Dubai and Singapore. The brand holds a large number of business to customer events in order to grow its audience in locations where it does not have a flagship store.
Masaba Gupta founded House of Masaba as a fashion and lifestyle brand in 2009 inspired by her dual Indian and Caribbean heritage. The brand has recently received funding from Pernia’s Pop-Up Shop owner Purple Style Labs which named House of Masaba as one of the best selling brands on its multi-brand e-commerce platform.
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