House of Masaba steps into athleisure with tracksuit line
Fashion and lifestyle brand House of Masaba has stepped into athleisure for the first time with the launch of a new brightly coloured tracksuit line.
As House of Masaba continues to expand its product categories, it celebrated International Women’s Day with a tracksuit line. Featuring four of the brand’s signature bright, fusion style patterns, the tracksuits present a streetwear take on designer and brand founder Masaba Gupta’s vibrant, feminine aesthetic.
One tracksuit features an orange floral print on a green background and another red set features House of Masaba’s classic cow print. Prices range from Rs 15,000 ($204.96) for a hoodie and trouser set to Rs 9,000 for a hoodie.
“This women’s day- we have a special launch,” the brand announced on Facebook. “Comfort is the new luxury and we understand that more than anyone else. Presenting our trackees in a butter-soft crepe for every single woman.”
The brand also recently launched a line of shopping bags and its spring/summer collection of oversized prints, ruffled dresses, sarees, and kaftans. The collection has launched in House of Masaba’s flagship stores in Mumbai, Delhi, Gurugram, Hyderabad, Bengaluru, and Kolkata, as well as on its dedicated e-commerce store and in multi-brand online and offline outlets.
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