House of Masaba opens third store in Delhi
House of Masaba continues to expand across India and recently opened a flagship in Chennai. On February 3, the brand opened its latest and third store in New Delhi at the DLF Promenade mall in Vasant Kunj. The brand joins other labels in the mall such as Bohoteek by Mehak and Saakshi Creation among others.
The brand also announced the launch of its second collaborative collection with the watch-maker Titan. The Titan “Raga x Masaba” collection is “inspired by rustic artistry of traditional Indian architecture” and made for a woman who, “believes beauty is not an ideal, but a belief that starts with being comfortable in her own skin,” according to the brand’s social media.
Gupta herself stars in the campaign for the collection that has the hashtag “flaunt you flaw”.
The first watch to be unveiled from the collection is called “Fiery Gold” and is a gold cuff with a flower motif, decorated watch face placed half on the side. The watch features Swarovski crystals and an elliptical dial.
The brand also teased an upcoming “Game of Thrones” collection on its social media sites. Setting the launch date for April 9, the brand added only “Apparel. Home. Jewellery” as an explanation of what is to come.
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