House of Masaba launches kaftan line for intimate weddings
As lockdown eases and weddings begin to start up again, albeit with a reduced capacity and new norms, House of Masaba has launched a dedicated line of kaftans for the occasion.
“Can you wear a kaftan to a wedding? Of course you can,” House of Masaba announced on Facebook to launch its new line of kaftans especially designed for intimate weddings and the ‘new normal’. Featuring the brand’s signature bold and ethnic-inspired prints, the kaftans provide a bridge between lounge wear and occasion wear, as consumer tastes shift due to the pandemic.
Metallic details on the prints and subtle embellishments give the kaftans a formal spin and floaty sleeves and slits give the kaftans a youthful feel. The kaftan line has launched on the brand’s dedicated e-commerce store as well as in its flagship outlets across the country.
In line with easing retail restrictions, House of Masaba has reopened its flagship stores in Delhi, Gurugram, Hyderabad, Bengaluru, Mumbai, and Kolkata, it announced on Facebook. The stores have reopened with full health and safety measures in place and contactless shopping options. The brand is also holding 50% off sales across its retail outlets to boost sales post-reopening.
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