House of Masaba holds Bengaluru pop-up, teams up with Aza for Mumbai event

By

Isabelle Crossley

Published
Dec 16, 2019

House of Masaba held a pop-up event for its new Masaba x Rhea collaborative collection in Bengaluru on Monday and launched a week-long pop-up at Aza in Mumbai on the same day.

As designer Masaba Gupta continues to hold local launches for her collaborative collection with stylist Rhea Kapoor, she took the collection to Bengaluru to launch it for the first time in the city on December 16, the brand announced on Facebook. The pop-up also featured a “High-tea” at the brand’s Lavelle Heights store. 

House of Masaba also inaugurated its pop-up at multi-brand boutique Aza in Mumbai on Monday, the brand announced on Facebook. The event also features a Masaba x Rhea collection launch and continues until December 20. 

The Masaba x Rhea collection mixes Gupta’s love of prints with Kapoor’s feminine aesthetic. With the brand’s first ever rose print and a range of pastel lehengas, the collection is the most traditionally feminine line that the brand has created but menswear elements and earthy tones provide more signature-style options.

Masaba Gupta launched House of Masaba as a fashion and lifestyle brand in 2009 and currently retails from 11 flagship stores in a number of Indian metros. The brand also retails from multi-brand brick-and-mortar and online stores and holds a large number of international pop-up shopping events for international customers. The brand also recently started retailing from the new Pernia’s Pop-Up Shop multi-brand Indian fashion store in London, UK.