House of Masaba collaborates with Nykaa for line of mini perfumes

Published
Dec 16, 2020

Fashion and lifestyle brand House of Masaba has launched a new line of mini perfumes in collaboration with Nykaa, increasing its focus on beauty, and further diversifying its product selection.

On December 16, Masaba Gupta’s brand House of Masaba announced that it has added to its collaborative beauty line with Nykaa with a new range of perfumes. In June, the brand had released its first-ever line of perfumes with Nykaa. The full-size perfume ‘Burn Babe’ featured the brand’s signature whimsical illustrations and retailed across Nykaa’s network of beauty stores, as well as online.

The popularity of the perfume, and the makeup line in general, has led to the brand expanding its collaboration with Nykaa. The brand’s new selection of perfumes are designed to be collected and used on the go, House of Masaba shared on its Facebook page on Wednesday.

House of Masaba is known for its diverse array of collaborations and has launched lines with jewellery brand, Tribe Amrapali, and saree brand, Ekaya, among others. This month, House of Masaba and Ekaya have relaunched their collaborative collection of bold, graphic sarees, which originally debuted in spring last year, and are retailing them in a number of multi-brand boutiques for the festive season including in luxury boutique, Elahe, in Hyderabad.