House of Masaba collaborates with Nykaa for first ever perfume launch
Masaba Gupta’s fashion and lifestyle brand House of Masaba has launched its first ever fragrance in collaboration with multi-brand beauty retailer Nykaa.
After two years of development, House of Masaba launched its first ever perfume ‘Burn Babe’ on June 2, the brand announced on Facebook. House of Masaba had previously collaborated with Nykaa on a line of lipsticks and nail polishes and this launch solidifies the brand’s expansion into the beauty market with Nykaa.
The fragrance bottle features House of Masaba’s signature bright and whimsical illustrations and is inspired by breaking stereotypes, the brand announced on Facebook.
“Part [of the] proceeds from the sales of Masaba by Nykaa perfumes will go towards relief of migrant workers,” House of Masaba wrote on Facebook. “In the absence of livelihood, the quest of migrant workers to reach their native place means walking hundreds of kilometres while battling hunger and fatigue, and this urgently calls for support and aid. We are happy to be in this together and help them by providing basic amenities and care packages for relief.”
House of Masaba reopened its flagship stores in Bengaluru and Chennai at the end of May with new safety guidelines. The brand’s e-commerce store is also now operational.
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