House of Masaba brings resort wear collection to Bhubaneswar

By

Isabelle Crossley

Published
Apr 10, 2019

House of Masaba brings its new resort wear collection to Bhubaneswar with a pop-up shopping event on April 11 to showcase the brand’s first ever swimwear offering to a new audience.

The event, hosted at Camellia Hall in Bhubaneswar’s Mayfair Lagoon, will give shoppers a chance to try the collection in person.

House of Masaba’s latest resort wear collection features a number of loose beach cover-ups and relaxed fit dresses and kaftans as well as the brand’s first ever swimwear line. The swimwear collection sees Gupta’s signature bright and whimsical designs printed on swimsuit lycra. Catering to the Indian customer, designer Masaba Gupta has kept the swimsuit’s cuts modest and designed for a range of body types. 

The brand recently opened a swimwear and resort store in the Maldives as well as a flagship store in Kolkata. The brand is expanding steadily across India’s metros and has been using pop-up shopping events to reach a wider customer base both in India and internationally.