House of Masaba brings Diwali Party to Kolkata and Palladium, Mumbai
today Oct 16, 2019
Womenswear brand House of Masaba recently hosted a Diwali themed pop-up shopping event at its Kolkata flagship store and will host another at its store in Palladium, Mumbai, to celebrate the festive season and launch its latest collection.
House of Masaba will hold its latest Diwali Party Preview event in its Palladium store in Mumbai’s Lower Parel district on October 17. The event, which will be hosted by Tasheen Rahimtoola, will allow guests to see a “private preview” of the brand’s festive 2019 collection, House of Masaba posted on its Facebook page. As well as the collection preview and in-store shopping, the event will also feature refreshments and interactive activities.
The brand recently held its Diwali Party Preview in its Kolkata flagship store on October 15. The event launched designer Masaba Gupta’s festive collection in the city and kicked off the store’s Diwali celebrations.
House of Masaba’s festive 2019 collection features colours inspired by the vibrant city of Rajasthan, animal prints and appliqués, and a mix of traditional and fusion wear. The brand recently released a saree and blouse designed specifically for Karva Chauth which features a floral “Pink Upvan Print” designed for the occasion.
The brand has held a large number of festive pop-up events across its India stores this festive season to drive footfall and increase brand engagement. The brand also held events in Hyderabad, Dubai, Delhi, and Singapore over the past month.
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