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Published
Jul 23, 2020
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House of Masaba announces new address in Hyderabad

Published
Jul 23, 2020

Masaba Gupta’s fashion and lifestyle brand House of Masaba has announced a new brick-and-mortar address in Hyderabad’s Banjara Hills.

House of Masaba’s Raksha Bandhan promotion - House of Masaba- Facebook


House of Masaba has shifted its Hyderabad flagship store from Jubilee Hills to Angasutra, in the city’s luxury shopping district, Banjara Hills, the brand announced on Facebook on July 21. The new address is now open to the public, with social distancing and sanitisation measures in place. 
 
On July 22, the brand announced that its flagship store in Kolkata is now open, following local lockdowns in the state. However, West Bengal’s Mamata Banerjee government announced new lockdown measures for the state on Thursday, due to its rapidly increasing numbers of confirmed coronavirus cases. Local lockdowns, which have been enforced across India, have caused further disruption to stores trying to get back on track following the nationwide lockdown.

House of Masaba is currently holding Teej and Rakhi promotions in-store and online, as well as a store-wide 50% off sale. Lockdown resulted in many clothing brands having a problem with excess inventory and many brands are holding sale events to offload garments before they become out of season. 
 
Despite the challenges of lockdown, the brand has launched a number of new products and collaborations, most notably its first-ever line of perfumes with multi-brand beauty retailer Nykaa. House of Masaba has also launched a line of non-surgical face masks and a collection of rakhis for Raksha Bandhan. 

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