House of Beauty to launch new Anastasia Beverly Hills collection as online exclusive on Boddess
House of Beauty’s e-commerce platform Boddess has exclusively launched Anastasia Beverly Hills’ new ‘Iced Out’ collection and is expanding its global brand selection with new addition MAC Cosmetics.
Boddess, which went live last year, launched Anastasia Beverly Hills in India as its first international beauty brand. After announcing in February its plans to open an Anastasia Beverly Hills store this year, the business has exclusively launched its new collection of highlighters and powders among other products, it announced on Facebook.
Boddess is continuing to expand its international beauty brand product selection and will launch MAC Cosmetics on its e-commerce store on May 19, the business announced on Facebook. The site will begin by launching a collection of eyeshadows, powders and lipsticks among other items by the U.S.-based cosmetics giant.
The business plans to continue to add to its selection of luxury and premium brands this year, Elle India reported. Boddess currently retails Indian and international beauty brands including Maybelline, Lakme, Garnier, Innisfree, and The Body Shop, among others, and product categories including skincare, haircare, fragrances, and cosmetics. The e-commerce store also features the Boddess Virtual Pro tool, which has virtual skin analysis and makeup try-on features for shoppers.
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