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Published
Jan 4, 2022
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House of Beauty expands product offerings from 15 to 70 in 2021

Published
Jan 4, 2022

Natural skincare and facial tool brand House of Beauty greatly expanded its product offerings in 2021, from 15 to 70, and also stepped into the fast-growing nutraceuticals market. 

Screenshot of House of Beauty's e-commerce store - House of Beauty


The brand told Elle India that it now offers face tools, skincare goods, haircare, body care, wellness oils, and professional tools ranging from beauty fridges to photon LED masks and bridal tool kits, among others. 
 
House of Beauty also forayed into holistic wellbeing with its new nutraceuticals line in 2021. The U.S. FDA-approved product line has a dedicated segment on the brand’s website and features a range of skin and hair vitamins including collagen tablets, an immunity booster, and biotin hair supplement. The brand also offers different kits with combinations of supplements designed to tackle different issues. 

Vibhuti Arora and Sumit Arora launched House of Beauty in 2018 with the aim of promoting the benefits of facial yoga and natural skincare in the Indian market. The married couple also launched the ‘Face Yoga School India’ which offers certified teacher training courses, according to the brand’s website. 

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