House of X partners with pop artist King to launch fragrance brand ‘Blanko’

By

Maverick Martins

Published
Apr 26, 2023

House of X, a direct-to-consumer platform has partnered with Indian pop artist ‘King’ to launch a fragrance brand ‘Blanko’ (which stands for Blank Out the World).

The fragrance brand will launch with Dawn and Dusk priced at Rs 999 ($13) and Rs 1499 respectively. It will be exclusively available on Blanko’s website.

The brand is confident that its affordable pricing coupled with the popularity of the pop artist King across the country will help drive its sales.

Commenting on the launch, King in a statement said, “Blanko comes from a very personal space in my own journey. As someone who has hustled all his life, I want my fans to have the conviction that they can confidently embark on their journeys of self-discoveries and shatter the stereotypes with their loud and bold dreams.”

Raj Shamani, content creator and founder of House of X added, “Having the first-mover advantage in being a tech platform that enables creator-led D2C brands, we are confident in our ability to take Blanko to new heights with our end-to-end tools.”

Founded in 2023 by Raj Shamani alongside Neeraj Kumawat, House of X enables the creation of digital-first creator-led D2C brands in India by providing end-to-end support for product ideation, manufacturing, shipping, payments, and scaling the business.