House of Vega launches cosmetics brand ‘Sery’ with Amyra Dastur as brand ambassador

By

Maverick Martins

Published
Jun 18, 2020

Personal care and beauty accessory brand House of Vega has launched its cosmetics brand ‘Sery’ and signed Bollywood actress Amyra Dastur as the brand ambassador to endorse the brand in India.
 

Sery recently launched its products in the country through e-commerce channels including its own website. The brand includes a range of lip, eyes, and face products with formulations enriched with natural ingredients.
 
Commenting on the launch, Sandeep Jain, promoter of Sery, in a statement said: “We are delighted to introduce Sery and excited about presenting an exclusive make-up range for our Indian consumers. The core aim of the brand is easing make-up application on-the-move. It comes in a stick format that is convenient, and ready to use.”

Talking about her association with the brand, Dastur said: “I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of Sery, a brand that syncs with my on-the-move persona.”
 
Sery products are researched and formulated in Italy and are manufactured in India. As part of its marketing strategy, the brand will soon be launching a video campaign with Amyra Dastur to popularise the brand in the country.