House of Sause goes international with entry in Italian market

By

Maverick Martins

Published
Sep 1, 2022

House of Sause, a premium streetwear brand from Tamil Nadu entered the global market with its launch with a street fashion show in Lombardy, Milan, Italy.

The first collection from the brand is titled ‘Generation 1: Prints of Epiphany’ and the product line-up includes- oversized/drop shoulder tees, deconstructed hoodies, oversized hoodies, and exclusive merchandise.

After its Italy entry, the brand plans to launch in Amsterdam, Paris, and London over the next few months.

Commenting on the launch, Akhilesh Ashok founder of House of Sause in a statement said, “We are planning to establish House of Sause as a global brand with firm roots in India. Unlike the mainstream streetwear outfits, House of Sause’s clothing line allows you to lounge in their confident yet comfortable designs.”

“The youthful energy that the brand emanates is emblematic of the current times; it is accommodative of all kinds of lifestyles. Our brand is loud, proud, and stands out of the crowd; and likes playing around with deconstruction and experimentation because we believe that unconventional is truly the new difference,” he added.

Founded in 2022, House of Sause is one of the first streetwear brands from South India and sells exclusively through their website.