House of Pataudi enters offline market with store in Bengaluru

By

Maverick Martins

Published
Sep 2, 2022

Actor Saif Ali Khan’s House of Pataudi ethnic wear brand House of Pataudi (HoP) has entered the offline market with the launch of its first store in Bengaluru’s Phoenix Market City.

The store is spread across an area of 1,500 sq ft and has been designed in collaboration with Studio 9491 drawing inspiration from the Royal Pataudi Palace.

House of Pataudi sees huge potential for growth in the offline ethnic wear market and plans at expanding in multiple cities through similar stores in the coming months.

Commenting on the launch, Saif Ali Khan in a statement said, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements.”

Manohar Kamath, chief at Myntra Fashion Brands added, “As one of the leading Indian wear brands on the platform, House of Pataudi has been synonymous with all things magnificent and opulent. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’

House of Pataudi, a brand owned by Bollywood celebrity Saif Ali Khan, Exceed Entertainment, and Myntra operates in the bridge to luxury and premium segments offering customers a curated range of 2,500-3,000 styles in apparel, footwear, and home segments.