House of Masaba to take Game of Thrones collection to London, UK

By

Isabelle Crossley

Published
May 27, 2019

House of Masaba will bring its new, licensed Game of Thrones collection to London, UK, for a pop-up shop from June 1-2. The event will the the first time the brand has displayed the collection internationally.

The multi-brand online boutique Rani by Raja is bringing House of Masaba back to London for a pop-up shopping event for its new collection in London’s Soho district this weekend. House of Masaba’s founder and head Masaba Gupta created the Game of Thrones collection in collaboration with Black White Orange which holds the licence to create merchandise for HBO in India.

The collection features both womenswear and menswear printed with designs inspired by the TV series. Demi-sheer, floaty fabric kimonos, loose dresses, and kaftans give subtle nods to the show and more structured items such as men’s and women’s suits and women’s jumpsuits also feature along with statement jewellery. The collection’s colour palette is black, white, and red with hints of wintry blues and greys. 

House of Masaba recently launched its official campaign for the collection, a choreographed modern dance piece. The short film was directed by Ishaan Nair with cinematography by Sarthak Johan.

House of Masaba has collaborated with a wide range of brands including Amrapali for jewellery, Ekaya for apparel, Yauatcha for restaurant design, Oppo for phones, and Titan Raga for a line of fine jewellery watches among others. The brand’s current retail expansion plan is to open 50 more stores across India and open its first international store in Dubai in 2020.