House of Masaba to host pop up in Ludhiana

By

Isabelle Crossley

Published
Apr 26, 2018

On April 27, Masaba Gupta’s brand House of Masaba will travel to Ludhiana to host a pop-up shopping event at The Upper House.

In collaboration with Grandioso Pop by Naina and Ishita, House of Masaba will travel to Punjab for a pop-up shop that will showcase the brand’s latest spring/ summer collection. The pop-up shopping event will run for just one day from 11am to 7pm at The Upper House in Model Gram, Ludhiana. There is currently no House of Masaba store in the area and so the event will allow the brand to engage with a new customer demographic.

For the pop-up shop, Gupta will be bringing along a selection of recently launched prints including the “Masaba Print”, the “Out and About” series, and the “Palm Tree Print”. Both traditional and fusion wear will be available for shoppers to browse and it will be interesting to see whether this pop-up could mean that Gupta will have her brand permanently stocked in the city.

On April 28, Gupta will move on to Pune for an in store pop-up event at Phoenix Market City in collaboration with Rasika Wakalkar.

House of Masaba recently held a pop-up shop in Raipur on April 23 in collaboration with the multi-brand boutique Azra. Gupta has had a busy schedule with pop-up stores for her brand this year both in India and internationally and has also visited America several times.