House of Masaba opens flagship store in Delhi's Defence Colony

By

Isabelle Crossley

Published
Jul 9, 2018

Masaba Gupta opened the first House of Masaba flagship store in New Delhi at Defence Colony with a high tea event to mark the occasion.

After recently opening flagship stores in Pune and Juhu, Mumbai, House of Masaba opened its first New Delhi flagship store. Previously, the brand was available in the capital at a number of multi-brand boutiques including Ogaan and Kayra with a limited collection but now the brand retails its full collection from its new flagship store.

The store is decorated with Gupta’s signature eclectic modern take on traditional Indian design. The walls are decorated with cow plaques in the same design as those printed on garments from Gupta’s current collection. The white walls contrast Gupta’s vibrantly hued designs and furniture is art deco inspired. Plants add a natural feel to the shop, as do the hardwood floors.

At the store’s recent opening, Gupta herself held a high tea at the store to mark the event. The brand, which launched in July, 2009, also has flagship stores, in Mumbai, Hyderabad, Pune, and Gurugram and is available in boutiques across India as well as online through its dedicated e-commerce store. Recent releases by the brand include the “Nile Croc” print and “Fes”, the “Burning Garden” print.