House of Masaba launches spring/summer collection as online exclusive

By

Isabelle Crossley

Published
Mar 11, 2020

Masaba Gupta’s fashion and lifestyle brand House of Masaba launched its spring/ summer 2020 collection as an online exclusive, as the brand further increases its online presence. 

 
Embracing India’s booming e-commerce market, House of Masaba decided to launch its latest womenswear collection as an online exclusive, the brand announced on Facebook. The spring/summer collection, which launched on the brand’s dedicated e-commerce site, features bright prints and fusion-wear silhouettes.
 
The collection includes an array of custom prints, one of the brand’s signatures. Bright and whimsical prints such as the ‘Swinging Doll’, ‘Tribal Streak’, and ‘Portrait’ prints adorn loose, floaty dresses, jumpsuits, and separates with details such as flared sleeves, wrap-belts, and tassel borders.

Notable items include a new take on the brand’s classic long jacket and matching sets which are inspired by Havana, according to the brand’s Facebook page. 
 
Masaba Gupta is scheduled to be a speaker for multi-brand beauty retailer Nykaa at the upcoming interactive beauty festival ‘Nykaaland’. Gupta, who recently collaborated with Nykaa on a line of lipsticks and nail polishes, will speak about her brand at the event, which will run from March 21 to 22 in Mumbai.