House of Masaba collaborates with Nykaa on second makeup collection

By

Isabelle Crossley

Published
Oct 6, 2020

Fashion and lifestyle brand House of Masaba has collaborated with multi-brand beauty retailer Nykaa for a second time, and released a collection of nail varnishes with a campaign titled, ‘Own it Like Masaba’. 

 
Following the popularity of its first-ever makeup launch, House of Masaba has returned for a second. The brand’s new collection for Nykaa is inspired by moments in the life of House of Masaba founder and designer, Masaba Gupta, the brand announced on Facebook. Gupta recently shared her life story in a semi-fictional drama, which she starred in herself, broadcast on Netflix India. 
 
The nail polishes are designed to match with textiles from House of Masaba’s latest brightly coloured collection of fusion wear. The nail varnishes also feature playful names including ‘Unfiltered’, ‘Savage’, ‘Lit’, ‘Magajmari’, and ‘Onwards and Upwards’, among others. The continued collaboration with Nykaa hints that the brand may be focusing increasingly on makeup. 

Late last month, the brand incurred damage to its inventory at its Mumbai facility when heavy rains caused a short-circuit and fire.

“As business was slowly returning to a new normal in the midst of the pandemic, this incident does of course come in the way of smooth operations,” Gupta shared on her brand’s Instagram story, saying that, despite damage to the brand’s clothing, luckily no one was hurt.