House of Masaba collaborates with Nykaa for first ever beauty line

Masaba Gupta’s clothing and lifestyle brand House of Masaba is set to launch its first-ever makeup line in collaboration with the beauty giant Nykaa. The line will be called Masaba by Nykaa.

House of Masaba’s teaser for its upcoming makeup line with Nykaa - House of Masaba- Facebook

After launching its first-ever menswear line and Game of Thrones collection this year, House of Masaba will foray into India’s growing makeup market. The brand announced on July 18 that it will launch the collaborative cosmetics collection soon.

“Wrapping my life and experiences in prints and colours that define me, I’m thrilled to unveil my first ever beauty line – Masaba by Nykaa,” Gupta posted on her brand’s social media. “Here’s a part of me, in fact, all of me in all my shades, and glory!”

So far, no details of the collection’s product selection have been released but a multicoloured “Masaba” logo and painting hints that it will feature a lot of the designers’ signature bright hues. 

The brand is also preparing to host two pop-up shops. The first one will take place in Jalandhar on July 29 at the city’s House of Firozah on Vijay Nagar and the second will take place in Jaipur on August 1 at the Grand Uniara Hotel’s Argo Hall. The pop-ups will feature House of Masaba’s latest clothing collections and will bring the brand to new shoppers in the city.

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