Hopscotch raises $20 million from Amazon, others

By

Maverick Martins

Published
May 26, 2023

Hit the Mark Inc, the parent company of kid’s fashion brand Hopscotch has raised $20 million (Rs 160 crore) in a funding round led by global e-commerce giant Amazon.

Eduardo Saverin, co-founder of Facebook along with existing investors Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures also participated in the funding round.

The company will utilise the funds to expand its offerings and increase customer base to fuel its growth in the kids wear market in India.

Commenting on the funding, Rahul Anand, founder CEO of Hopscotch in a statement said, “Hopscotch is the go-to digital brand for parents who want their kids to look stylish - everyday and on every special occasion. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.”

Preetham N, director of corporate development at Amazon added, “Hopscotch has strong brand recall in the kids’ category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. We have been impressed to see what they have done till date.”

Hopscotch, a direct-to-consumer (D2C) brand headquartered in Mumbai specialising in clothing, footwear, and accessories for kids in India.