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By
AFP
Published
May 23, 2011
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Hong Kong handbag retailer surges 66% on debut

By
AFP
Published
May 23, 2011

Second-hand luxury handbag retailer Milan Station's closed 66 percent above its initial public offering price on its Hong Kong debut Monday, after a record-breaking share sale.


The Hong Kong-based firm closed at HK$2.77 (36 US cents), well above the HK$1.67 IPO price with the stock soaring 77 percent in morning trade.

The company outperformed a weak broader market, with the benchmark Hang Seng Index 2.11 percent lower.

Milan Station's share sale set a record as the city's hottest ever, with its IPO oversubscribed by more than 2,100 times, according to reports.

The company was aiming to raise about HK$270 million from its offer, but the sale attracted orders worth around HK$58 billion, The Standard newspaper reported, citing unnamed sources.

The demand smashed a previous IPO record of 1,702 times oversubscribed set by Tianjin Port Development in 2006.

Milan Station is a popular secondhand luxury handbag retailer in the former British colony with 10 outlets in the city, as well as branches in Beijing, Macau and Taipei.

It joins a long line of brands seeking to tap cash-rich Chinese consumers' growing appetite for luxury products. Italian fashion house Prada and upscale handbag maker Coach said they were also eyeing a listing in Hong Kong.

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