Home textiles firm Trident to expand retail footprint, aims to be Rs 1,000 brand by 2020

By

Maverick Martins

Published
Oct 24, 2017

One of India’s largest home textiles manufactures Trident is looking to expand its retail presence in the country by doubling its point of sales and expects to be a Rs 1000 crore (approx $154 million) brand by 2020, said a top company official.
 

Trident will expand its retail footprint to 1000 point of sales from the current 400 in the coming year to gain a larger market share of the home textiles segment in India. It will be competing with leading players like Bombay Dyeing, Spaces, Portico and Decor which currently together hold a large domestic market share.
 
The home textile market in India is currently estimated to be around Rs 27000 crore (approx $4.2 billion) and expected to touch Rs 40800 crore (approx $6.2 billion) by 2021 according to a market study by research firm Technopak.

In order to boost sales in the country Trident will foray into newer categories to drive growth and add new products like rugs and pillows to its portfolio.
 
"We want to become an Rs 1,000 crore domestic brand by 2020 by doubling every year. The company wants to achieve these by adding new categories and enhancing brand presence," Trident CEO-India Marketing Rajneesh Bhatia was quoted as saying by a news agency PTI.
 
Trident had entered the home textiles market in India with its first towel manufacturing unit in 1998 and expanded its product portfolio by adding bed linen last year
 
Trident currently has around 400 points of sales across the country with manufacturing facilities at Barnala, Punjab and Budni, Madhya Pradesh.