×
190
Fashion Jobs
EXPLODE SERVICES
Manager ie Garment Exports
Permanent · Noida
THE BANYAN HR CONSULTS
Merchandising Manager For a Seamless Garments Textile co at Coimbatore
Permanent · Coimbatore
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Vapi
GOKALDAS EXPORTS LTD
sr. Manager - Technical - Garments Industry Background
Permanent · Bengaluru
NIKE
Lead Technical Product Manager, ed&a – Apla
Permanent · Bengaluru
NIKE
Senior Security Incident Responder – Cis
Permanent · Bengaluru
FAABIIANA
Executive For Online Product & Order Management
Permanent · NEW DELHI
FAABIIANA
Customer Sales Executive (Female)
Permanent · NEW DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
NIKE
Senior Technical Product Manager, Inventory & Order – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Finance – Apla
Permanent · Bengaluru
NIKE
Senior Technical Product Manager, Core Erp – Apla
Permanent · Bengaluru
OMREELS BIOSCOPE PVT LTD
Senior Executive Ecommerce
Permanent · MUMBAI
NIKE
Senior Technical Program Manager, Marketing Tech – Dtpo
Permanent · Bengaluru
NIKE
Service Delivery Manager, Operations Center – Tech Ops
Permanent · Bengaluru
NIKE
Director, Security Solutions & Delivery – Cis
Permanent · Bengaluru
NIKE
HR Manager - Nike India Technology Centre
Permanent · Bengaluru
NIKE
Financial Controller - India
Permanent · Bengaluru
NIKE
Software Engineering Manager, Finance & Procurement Technology – cf&c
Permanent · Bengaluru
NIKE
Service Delivery Manager, Sap & Omdl (Order Management & Delivery) – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, Batch & bi – Tech Ops
Permanent · Bengaluru
NIKE
Service Delivery Manager, HR/Finance & Payroll – Tech Ops
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Sep 17, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Historic couture maison Schiaparelli launches unique ready-to-wear project

Translated by
Nicola Mira
Published
Sep 17, 2018

French haute couture label Schiaparelli has redefined the concept of ready-to-wear fashion, developing a new, highly manageable format. In the last two years, the Parisian label, owned by Italian luxury label Tod’s boss Diego Della Valle, has been asking itself many questions: how to approach ready-to-wear when you are a bijou couture label? How to transpose the essence of haute couture to a more accessible line? How to be different while continuing to be sought after? Schiaparelli’s own answers to these questions gave rise to a new project called ‘Story’, which the label will unveil at the forthcoming Paris Fashion Week.
 

A still from the video by Kuntzel+Deygas for Story #1, revisiting the connection between Elsa Schiaparelli and Man Ray - Kuntzel+Deygas


Each ‘Story’ collection will consist of 20-30 luxury ready-to-wear items and about 15 accessories, inspired by a strong theme linked to the spirit and history of Schiaparelli. The collections will each be introduced independently of the traditional commercial seasons and of the fashion calendar.

“Rather than about a collection, we prefer to talk about a wardrobe. The idea is to tell many small stories, all of them interlinked and together making up a larger story, that of Schiaparelli, [a label] we want to make more accessible and whose eclecticism we are keen to revive,” a spokesperson for the label explained to FashionNetwork.com.

The collections will be available at the new lounge-boutique located at 23 Place Vendôme, Paris, adjoining the label’s headquarters at number 21, where Elsa Schiaparelli set up her first atelier in 1935. The new Schiaparelli lounge-boutique will be open from September 25. The third-floor, 400-square-metre premises will welcome customers from Monday to Saturday, with no appointment needed, the plush interiors featuring a bird's eye view of the Ritz Hotel and the famous Place Vendôme column, a worldwide luxury icon.
 
The opening of this lounge-boutique is the start of a new chapter in Schiaparelli’s history, and is designed to offer the label's ready-to-wear customers a unique experience. “Such a full immersion within the world of a genuine couture house is a special privilege, transforming the purchasing experience in something unique,” said the label, which also focused on making this a sustainable project, with “a carefully measured output” and no concession to the siren song of oversupply.
 
All the items are manufactured in Italy and France. To sustain the new ready-to-wear line, which was initially developed very discreetly in 2016 under a different format, Schiaparelli has had to rethink its organisation, doubling its staff, from 25 to 50 people, in the last two years.
 
The new approach will debut with Story #1, the theme being ‘Man Ray and the Schiaparelli icons’, paying tribute to the main works of the surrealist photographer and artist, a long-standing close friend of Elsa Schiaparelli. The collection will feature dresses, jackets, blouses, t-shirts and sweatshirts, as well as a first statement handbag called ‘Le Secret de Schiaparelli’, made in France following the dictates of traditional leather goods craftsmanship. Retail prices start at €300-€400, to reach well into the thousands for select special items.
 
The label is also open to collaborations. In a nod to gourmet food, talented confectioner Cédric Grolet has been asked to create a special cake, while Tokyo-based Danish floral artist Nicolai Bergman has devised a series of bouquet boxes with shocking pink flowers. The next collection, Story #2, will be launched at the end of the year.

Copyright © 2022 FashionNetwork.com All rights reserved.