Published
Oct 14, 2019
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Himalaya strengthens product portfolio with Natural Shine

Published
Oct 14, 2019

India's leading wellness company Himalaya has strengthened its product portfolio with the addition of new haircare brand ‘Natural Shine Henna’.
 

Himalaya strengthens product portfolio with Natural Shine - Himalaya


Himalaya’s new product will address issues such as premature graying of hair. The company sees huge potential for growth in this segment.
 
The brand is being promoted as a completely natural product which is company claims to have been made with Bhringaraja, Amla and curry leaves all known to promote hair growth.

Commenting on the launch, Puja Bedi, brand manager of the hair care division at Himalaya in a statement said, “In India, the hair care segment is growing at a rapid pace, and customers are looking for more natural solutions to their hair concerns like premature graying of hair. Henna is a preferred option for them.
 
“However, our market surveys have shown that customers are often wary of the quality and efficacy of the Henna they are using. We wanted to provide customers with henna that is backed by Himalaya’s trust and made with superior quality herbs."
 
The new product will be available across India at all major retail, modern trade, and e-commerce platforms.

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