Himalaya Hair Care partners with Tetseo Sisters for new campaign

By

Isabelle Crossley

Published
Aug 25, 2020

Natural beauty and wellness brand Himalaya’s hair care segment, Himalaya Hair Care, has partnered with the music group, Tetseo Sisters, to launch a new multi-media advertising campaign.

 
On August 21, Himalaya and Tetseo Sisters announced their new collaboration on their respective Facebook pages -- a new campaign for Himalaya’s growing hair care range. The campaign, named ‘Happy Hair Moments’, promotes Himalaya’s new product, ‘Himalaya Protein Hair Cream’, made from chickpea and amla. 
 
Four-piece singer-songwriter group, Tetseo Sisters, hail from the northeast and promote their Naga culture and heritage through their music. In the new Himalaya Hair Care campaign video, they sing a song about Himalaya’s products, written for the campaign. A range of promotional images accompany the video for the campaign which is being run across social media platforms including Instagram, Facebook, and Youtube.

Himalaya has been increasingly focusing on the hair care segment in the beauty market, especially the natural hair care segment. In October 2019, Himalaya launched new brand ‘Natural Shine Henna’ and now runs dedicated social media pages including a Facebook page for its hair care products.
 
Himalaya, launched in India in 1930, produces a range of natural beauty and wellness products and retails across India, as well as internationally in countries including the UK, the U.S., the Philippines, South Africa, Nepal, and Pakistan. The business is run by Himalaya Global Holdings Limited, which is headquartered in Bengaluru.