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Published
Sep 20, 2021
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Himachal Pradesh government to bring handloom, artisan goods online

Published
Sep 20, 2021

The Himachal Pradesh state government plans to facilitate 2.8 lakh women in 27,000 self-help groups gain access to e-commerce platforms to sell products including handloom online.

Artisans from Himachal Pradesh will be able to sell their products online with a new government initiative


The local government aims to help women build their own online businesses and reach wider markets through multi-brand e-commerce platforms including Flipkart, Amazon India, and the Government e-Marketplace, ET Bureau reported.

Product categories the government will focus on include handloom, shawls, sweaters, carpets, organic produce, and medicinal herbs. 

The project will focus on women artisans who live in remote areas, especially those cut-off by snowfall, said Himachal Pradesh's Rural Development Minister Virender Kanwar in a statement, the Press Trust of India reported. The government will connect the artisans with buyers for their handmade products, he said.
 
Products uploaded online as part of the scheme will retail under the ‘Him Ira’ brand. Products will undergo quality control procedures and standardised paperwork. Himachal Pradesh currently has around 40 multi-brand Him Ira brick-and-mortar stores in the state, which will also retail the products offline. 
 
The initiative will contribute to women’s empowerment and economic development, according to Kanwar. To this end, the state government is working to integrate SHGs with the government’s public finance management system to enable the artisans to receive payment from their handicrafts.

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