High Street Essentials strengthens retail presence with Chennai expansion
Fashion house High Street Essentials (HSE) Pvt Ltd has expanded its offline footprint with the opening of its first joint store for its fashion brands Faballey and Indya.
The two brands will be housed under one roof at Express Avenue Mall in Chennai city. The store is spread over an area of 850 sq ft and will stock the latest collections from both the brands.
HSE also launched the autumn-winter ’19 collections of both brands which will be available exclusively at the store and its website.
Commenting on its Chennai expansion, Shivani Poddar and Tanvi Malik, co-founders at High Street Essentials Pvt Ltd in a joint statement said, “Indya has been very well received in Chennai and our customers here have an extremely forward style aesthetic. This new store format is the perfect way to introduce them to our western wear brand, FabAlley.”
HSE has big plans for both the brands going forward as it aims to add six to eight FabAlley stores this fiscal while expanding Indya’s retail footprint to 30 from the existing 18 stores.
Apart from its exclusive brand outlets, HSE also has a strong physical presence in over 250 shop-in-shops like Lifestyle, Central, Globus, Ethnicity and Project Eve for both its brands Indya and FabAlley.
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