Hidesign collaborates with Kalki Koechlin for new collection
today Mar 19, 2019
Pondicherry-based premium leather goods maker Hidesign has collaborated with Bollywood actress Kalki Koechlin to launch their second collection ‘HidesignxKalki’.
Kalki Koechlin and Hidesign teamed up for the first time last year to launch an exclusive line of sustainable handbags.
The new collection comprises of backpacks, shoulder bags, party-wear slings, and wallets. It has been priced at Rs 2,395 ($32) onwards and will be available online and at Hidesign stores across India.
Talking about the collection, Koechlin in a statement said, “I always value products that have a story. Hidesign, with its commitment to vegetable tanning and slow craftsmanship, has been a brand I have admired for years. The core idea of being courageous and stepping up to a challenge helped us come up with some bold modern designs,” says Koechlin.
Hidesign’s founder, Dilip Kapur added, “Kalki’s clarity of thought and personal style has shaped this collection. This time our focus was on the fighter, the achiever in Kalki and the theme of the line, She Loves Adventure, represents the kind of woman our customers aspire to be—ambitious, independent and glamorous."
Hidesign is present in over 25 countries and is internationally sold through a mix of independent stores, department stores, and on e-commerce sites. It distributes through 84 standalone stores in India. It is eyeing revenue of Rs 200 crore ($30 million) this fiscal.
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