Hi Life launches in Thailand, to hold Mysuru fair

By

Isabelle Crossley

Published
Feb 20, 2023

Business-to-customer shopping fair Hi Life will hold a bridal edition in Mysuru this February. The Indian fashion fair also recently held its first ever shopping event in Bangkok Thailand. 

“Great news for brides-to-be! Hi Life Brides Mysuru is coming soon,” the event organisers announced on Facebook. “The country's finest bridal couture and jewellery can now be yours... Catch us exclusively on 25 and 26 February at the Radisson Blu Plaza Hotel, Mysore.”
 
The shopping event will focus on bridal wear and also include an array of occasion wear designs, suitable for wedding guests, as well as jewellery and accessories. The event will focus on brands in the bridge-to-luxury and premium segments of the market and aims to attract affluent millennial shoppers from the area. 

Hi Life also made its debut in Bangkok, Thailand with a launch party which coincided with the event’s tenth anniversary, the event organisers announced on Facebook. The party took place at A Bar at Marriott Marquis Queen's Park and brought together many of the Indian diaspora in the city. 
 
The Bangkok shopping fair concluded on February 19 and showcased an array of Indian fashion ranging from traditional and ethnic wear to fusion and western wear. The fair took place at the Marriott Marquis Queen’s Park in Sukhumvit 22 and gave Indian brands a platform from which to build a customer base in Thailand.