Hi Life launches fashion fair in Kochi

By

Isabelle Crossley

Published
Jan 27, 2021

On January 27, business-to-customer shopping fair Hi Life launched a luxury spring edition at the Avenue Center Hotel in Kochi, with a multi-brand selection of womenswear and accessories. 

 
From January 27 to 28, Hi Life will showcase a range of bridge-to-luxury brands from across India. The event will take place with government health and safety guidelines in place, Hi Life announced on Facebook. 
 
The event features products including ethnic wear, western wear, occasion wear, handbags, footwear, accessories, jewellery, and gift and lifestyle items. There is also a segment for bridal wear for the spring wedding season along with trousseau items.

The month of January has been busy for Hi Life. The event took place in Coimbatore, Ahmedabad, Bengaluru, Hyderabad, and Pune before launching in Kochi. To finish up the month, Hi Life will hold a shopping fair at the Taj Gateway in Calicut. The event will feature a similar product and brand selection to its Kochi edition with several local additions. 
 
For the month of February, Hi Life has seven shopping fairs planned for Bengaluru, Visakhapatnam, Vijayawada, Surat, Trivandrum, Pune, and Hyderabad. After having to halt its exhibition schedule in spring 2020 due to lockdown and social distancing regulations, Hi Life restarted its events with a number of private showcases in October 2020. Then, the business began to hold public events again from November last year, slowly ramping up its schedule.