Published
Oct 20, 2022
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Hi Life launches luxury shopping fair in Pune

Published
Oct 20, 2022

Hi Life returned to Pune on Thursday and launched a Diwali themed business-to-customer fashion fair. The event, which launched at The Westin, features a multi-brand range of womenswear, accessories, and lifestyle items. 

Shoppers on day one of Hi Life's Pune fair - Hi Life- Facebook


The fair, which runs until October 22, brings together over 300 brands from across the country, the event organisers announced on Facebook. Featured product categories include occasion wear, traditional wear, footwear, handbags, accessories, home décor, and gift items among others. 
 
“Hi Life Pune is here with the hottest Diwali styles,” Hi Life announced on Facebook as it launched the fair on Thursday morning. “Check out what’s new to glam up the festive season. Experience a mind-blowing collection from 300 plus designers.”

Hi Life held its most recent shopping event in Hyderabad. The fair focused on bridal fashions for the winter wedding season and ran earlier in the week at the city’s Novotel Hyderabad Convention Centre. 
 
The shopping fair focuses on brands in the bridge-to-luxury segment of the market and aims to attract a crowd of millennial premium shoppers. The exhibition is also designed to give medium sized brands a platform from which to expand their customer bases in new cities and amongst new demographics. 

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