×
261
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer - Saree Specialist - Chennai t.Nagar
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HYDERABAD
SPACE CONSULTANTS
Manager-Sales&Marketing
Permanent · Bhiwani
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · PANCHKULA
GENIUS CONSULTANTS LIMITED
HR Executive(Female)@Leading Hosiery Manufacturing Company in Agarpara
Permanent · KOLKATA
SHOPPERS STOP LTD
Unit HR Head
Permanent · MUMBAI
FLOOR & FURNISHINGS INDIA PRIVATE LIMITED
Sales Executive/ Sales Officer
Permanent · PANCHKULA
SELECTIVE GLOBAL SEARCH PVT. LTD.
Retail Sales Executive
Permanent · MUMBAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU

Heritage key to keeping fashion original

By
AFP
Published
today Apr 14, 2011
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

April 14 - Fashion is increasingly global, but cultural heritage and innovation are essential to keep the original from becoming the ordinary, a gathering of international fashion schools heard on Wednesday.


A model on the runway at Hermes' spring 2011 show at Halle Freyssinet.

Delegates from about 40 fashion schools in 20 countries are in Paris this week for the 13th annual conference of the International Foundation of Fashion Technology Institutes.

"Fashion and luxury: between heritage and innovation" is the theme of the four-day event.

"We took off the kimono a long time ago," the foundation's chairman Satoshi Onuma, referring to his native Japan where he is president of the Bunka Fashion College, whose alumni includes Yohji Yamamoto and Kenzo Takada.

"The fashion industry and Western culture are going very fast," he said. "The world is going faster and people mix their civilizations. That's a direction, a movement that we can't change."

But -- arguing that "globalisation doesn't mean uniformisation" -- Onuma stressed that "every country has its own heritage".

"These are the roots of creativity. That's what we teach even if we can't teach creativity itself. Originality will come from creativity. We are not forced to wear the same thing."

Dominique Jacomet, director general of the Institut Francais de la Mode, the Parisian fashion school that is hosting this year's conference, agreed.

"It is try that with globalisation, we can all be in jeans, but there is a real demand for identity," he said. "What makes French brands in particular successful worldwide is the way they are anchored to a cultural heritage."

"Thirty years ago, luxury and fashion were very much separated. Today everything comes together, for reasons due mainly to consumer demands and business strategies."

Striking a balance between innovation and tradition has enabled family-held French luxury goods house Hermes, founded in 1837, to grow overseas, notably in Asia which accounts for 26 percent of its business excluding Japan, said Hermes International vice president Guillaume de Seynes.

To meet special demands in China, Hermes has launched its own Shang Xia brand with furniture, cashmeres and porcelain designed along traditional Chinese lines yet adapted to contemporary Chinese tastes, he said.

Fielding a student's question, De Seynes said leather and silk artisans Hermes are always been recruited in fashion schools, with candidates subjected to a tough six-month selection process before one to two years of training.

Copyright © 2020 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.