Hepsiburada: Abraaj Group buys stake in the Turkish online retailer

By

Matthieu Guinebault

Published
Feb 25, 2015

Dubai-based private equity firm Abraaj Capital has invested 100 million dollars in the leading Turkish online retailer Hepsiburada, giving it a 25% stake in its capital. The company is thus valued at 400 million dollars.

Hepsiburada claims to have 14 million visitors, 1.5m of which are single monthly visitors. A number that makes it one of the leaders in a country where e-commerce attracts 50% of the population. Indeed, the company has been looking for investors for a long time now, with the goal of continuing its development to be able to hold its own among the international giants.
 
With a catalogue of 500,000 products in some thirty different categories, Hepsiburada generated just over 400 million dollars in sales in its latest financial year. The portal is currently working on strengthening its mobile offer by reinforcing its technical structure and especially the development of what it presents to be one of the biggest logistics centres in the Europe, Middle East, Asia and Russia region.

This is not Abraaj Capital's first attempt at branching out. Present in Africa, Asia and South America, the private equity firm already has holdings in the television, boat manufacturing and electric networks sectors there.

$1 = £0.65