Hemang Agrawal presents the new Indian power dressing at Lakme Fashion Week digital
Designer Hemang Agralwal presented Indian power dressing with a menswear and womenswear collection that mixed bright, sustainable textiles with luxe tailoring at Lakme Fashion Week on Thursday.
On day two of Lakme Fashion Week, another day dedicated to sustainable designers, Hemang Agrawal presented a collection titled ‘Tattva’ in collaboration with sustainable yarn brand Bemberg India. Rich brocades made in Benaras using Bemberg’s regenerated cellulose fibre yarns were crafted into sarees, power suits, and other bold, tailored pieces.
The collection was designed to represent the harmony between the 12 elements of the universe and Agrawal’s fashion film took place in a dimly lit room, with a light source reflecting off the metallic brocades and creating a dazzling effect. To the melodious soundtrack of chanting, which featured a dash of electric guitar later on, models walked the runway with slicked back hair and streamlined sunglasses to add the the air of confidence and strength.
Sarees were paired with button down blouses to create a traditional wear power suit. Men’s suits were just as bright and shimmering as the women’s and the collection showed how luxurious sustainable fashion can be.
The collection launched on the brand’s dedicated e-commerce store in tandem with the digital showcase, enabling shoppers to purchase their favourite looks from the runway. The brand is based in Benaras and is part of the Surekha Group -- a five decade-old textiles business.
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