Helix names Asim Riaz as its new brand ambassador
Helix, a brand by Timex Group India Ltd, has named actor and model Asim Riaz as its new brand ambassador.
With this association, the brand aims to strengthen its connect with fitness and fashion enthusiasts across India and expects the actor’s popularity to drive sales of its newly launched range of smartwatches.
Commenting on the association, Manoj Juneja, vice president sales marketing at Timex Group in a statement said: “We are thrilled to announce Asim Riaz as the new face of the brand. Asim’s personality shines through a balance of being authentic, fun, and uncompromising – something that perfectly fits with our brand ethos. We look forward to launching our upcoming timepieces with him.”
Asim Riaz added: “I am absolutely honored and delighted to be associating with one of the world’s most iconic watchmakers. I personally resonate a lot with the brand Helix – it is fresh, authentic and creates watches especially for the free-spirited youngsters who love experimenting with various styles and filters.”
Timex’s Helix range is entirely made and assembled in India targeting the millennials. The brand is available on Timex’s website, e-commerce platforms, and retail outlets across India.
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