Havaianas launches in India, to invest $20 million in the next five years

By

Isabelle Crossley

Published
Mar 29, 2019

Brazilian flip-flop brand Havaianas has entered India and plans to invest $5 million (Rs 33.26 crore) in the nation over the coming five years to fuel its expansion.

Havaianas has launched in India through a joint partnership between Alpargatas S.A. and Shoezone Lifestyle LLP, said the company in a statement. Havaianas will first expand swiftly into India’s top 10 cities and open brand stores in Mumbai, Bangalore, Goa, Chennai, Pune, and Cochin among other cities, as reported by ET Retail.

Havaianas will accompany its brick-and-mortar retail expansion with a multi-media marketing and public relations campaign. The local news platform also reported that the South American brand will be distributed through a number of multi-brand department stores in India, as well as via local e-commerce platforms. 

“This is going to be a radical change in the way Indian consumers perceive and wear slippers today,” Roberto Funari, the CEO Alpargatas S.A., said in a statement. “We believe Havaianas will become a love brand – as it is in so many markets, and our product portfolio will offer consumers the possibility of being aligned with the latest fashion trends with extreme comfort."

Havaianas will launch over 120 styles in 350 colours for men, women, and children in India.