Havaianas: Spanish office to manage Portuguese, German and Austrian business

By

Elena Campos Valladares

Published
Jan 31, 2016

Brazilian sandal and espadrille brand Havaianas announced that its Spanish office is to manage the branches in Portugal, Germany and Austria, as it establishes itself as a leading supplier in Europe.

The company, which released a collection of officially licenced flip-flops together with Rio 2016 Olympic Games, is expanding in Spain with the launch of four new stores, two in Barcelona, one in Tenerife and one in Mallorca.

Havainas will operate three stores under a franchise agreement, while the fourth location in Mallorca is set to be directly-managed. The brand is very selective about its locations, considering the seasonal nature of its assortment.

Owned by Alpargatas, Havainas makes in Europe most of its revenue for the period between May and August, thanks to the summer holiday season. In Spain it has eight directly-operated stores and nine franchises, as well as 1,200 multi-branded points of sale.

Alpargatas recorded revenues of 557 million euros in the first half-year of 2015, which represented a growth of 5.8% against the same period the prior year.