Hardik Pandya to endorse Eume bags

Indian Cricketer Hardik Pandya has been signed by Eume, a bags brand as its brand ambassador to endorse its built-in massager backpack.
Hardik Pandya to endorse Eume bags

With the association, the brand is looking to connect with the millennials which is the target audience for the bags.
"As a cricketer, I travel a lot and it gets too stressful to be juggling with a fully loaded backpack on your shoulder. So, a product that goes beyond your conventional backpack was the need of the hour and EUME has helped filled that gap," Pandya said in a statement.
Naina and Sanjay Parekh, Founders of Eume, added, "We are extremely delighted to launch this one-of-a-kind backpack with a trendsetter like Hardik Pandya who has a strong connect with the millennial. The backpack will serve as a hybrid between a 24-hour bag and a weekend bag and is versatile with a high longevity."
The company claims that their bags have been created to alleviate pain, rejuvenate and relax the back and shoulder muscles. They comprise of in-built portable USB chargers for mobile devices as well as specially engineered anti-theft zippers.

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