Half Full Curve to showcase collection on day one of Lakme Fashion Week
today Aug 14, 2019
Half Full Curve, which celebrates its second birthday this summer, will present its latest collection on the runway on day one of Lakme Fashion Week for its upcoming winter/festive edition on August 21.
The plus-size, friendly fashion brand will bring inclusivity to the runway on day one of Lakme Fashion Week next Wednesday, and will showcase its winter collection in Mumbai. The brand promises to bring its signature whimsical take on smart-casual fusion wear. Day one of the fashion week will also include the INIFD’s Gen Next runway presentation and shows by The Pot Plant, Rara Avis by Sonal Verma, Saaksha & Kinni, Biskit, and Gundi Studios, among others.
Half Full Curve also recently held a pop-up shopping event with Fuss Connect at the Oberoi Grand in Kolkata from July 23 to 24. The pop-up featured the brand’s current summer collection as well as a range of bridal and formal wear for the upcoming festive season.
Lakme Fashion Week will run from August 21 to 25 in Mumbai and celebrate 20 years in fashion with its upcoming edition.
The fashion event is sponsored by Lakme, IMG Reliance, and Nexa. The event also announced its other sponsors on its social media on August 14 which include Tresemme, Voot, Etihad, 6Degree, Smart Water, Khadi India, and the Diamond Producers Association among others.
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