H. Moser & Cie enters the Indian market with Ethos Watches
Through this partnership, H. Moser & Cie timepieces will be sold through Ethos stores in metro cities across India. The stores will house the brand’s Heritage, Endeavour, Pioneer, Swiss Alp Watch and Venturer collections which are all priced at 9.40 lakh ($13,006) and above.
Commenting on its India entry, H. Moser & Cie CEO Edouard Meylan in a statement said, "For our brand H. Moser & Cie, the Indian market is interesting and unchartered. We are looking forward to venturing out to a new territory and making investments in India. This country has a rich history of luxury, which is an intrinsic part of the culture and heritage here."
Ethos Watch Boutiques CEO Pranav Saboo added, "The Indian market has witnessed an increase in demand for bespoke luxury watch brands in the recent years. Watch enthusiasts are better informed and educated, looking for rare timepieces. This is where H. Moser & Cie has great potential."
Ethos, run by watch components supplier KDDL, is the authorized retailer of over 70 luxury watch brands in India including Rolex, Omega and Rado, operating 53 premium stores in 16 cities.
With its partnerships with luxury brands, Ethos expects to cross Rs 1000 crore in revenue by the end of 2020.
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